Garcia A. Lourenco
Born in Angola and living in Switzerland since 2003, I have always been a quiet observer. As the third child in my family, the number "III" was never just a digit to me—it was a marker of my place in the world and a symbol of completion. I’ve always been someone who processes life internally, finding meaning in the details before I’m ready to share them with the world.
When I step into the booth, that reflection turns into sound. As Lawren, The III, I’ve been called a "thinker" in the Swiss music scene, and I take that to heart. My music is where my introverted nature meets my need for expression. I love the tension between genres—blending the heavy energy of new-school trap with the soulful, melodic foundations of old-school boom bap. From winning the Kleiner Prix Walo to my time with the CokeSTUDIO Soundcheck, my goal has stayed the same: to create a bridge between where I’ve been and where I’m going. I’m not here to shout; I’m here to tell a story that resonates through soul harmonies and honest lyrics.
About the "HE ROSE ON THE III." brand
The Birth
I spent a long time searching for a name that could carry the weight of my vision. The answer finally came to me during Easter week. I was reflecting on the heart of the Christian faith—what that sacrifice meant and the power of the resurrection. That’s when it hit me: He Rose On The III.
I’ve never been a fan of messages that are too "in your face." I like to make people pause and think. That’s why I decided to swap the word "Rose" with the symbol of the flower itself. It’s a subtle invitation to look deeper—a nod to life and hope blooming from the significance of that third day.
Beyond the Loop
Today, HROT III. is the physical manifestation of my philosophy. I wanted to create more than just "merch"; I wanted to build a uniform for the journey. My collections are designed for those who feel stuck in the repetitive cycles of daily life—what I call "the loop"—and are looking for a way out.
Through The Third Music, I bring my clothing and my sound together. It is an invitation to lift your eyes, change your perspective, and move beyond the ordinary.
I am Garcia. I am Lawren. And this is the journey.